Author: Auvee Aslam

Center Parcs heeft Dorst & Lesser gekozen als social media partner voor Nederland en België. Samen zetten ze in op het verbreden van de merkperceptie: Center Parcs is meer dan alleen een familieresort, het is ook een plek waar je samen tot rust komt en mooie momenten beleeft in de natuur.

Dorst & Lesser is verantwoordelijk voor de overkoepelende social strategie, contentproductie, influencer marketing en kanalenbeheer op TikTok, Meta en YouTube. De content wordt in eerste instantie gemaakt voor de Benelux, maar zal ook gebruikt worden door teams in Duitsland en Frankrijk. Robert Withagen, Creative Director bij Dorst & Lesser: “Center Parcs is een merk dat mensen écht raakt. Het zit vol warme herinneringen en momenten van samen zijn, opladen en even alles loslaten. Onze opdracht is om dat gevoel terug te brengen naar social, op een manier die authentiek aanvoelt en ook nieuwe doelgroepen aanspreekt. We kijken ernaar uit om samen verder te bouwen aan een sterkere en consistentere merkpresentie.”

Center Parcs ontvangt jaarlijks miljoenen gasten in parken verspreid over Europa. Op social wil het merk via emotionele storytelling, influencer-samenwerkingen en SEO-gedreven content een nieuwe generatie gasten bereiken en tegelijk trouwe bezoekers activeren als merkambassadeurs.

TikTok ads are about to get a tad more disruptive ⚡️

TikTok has unveiled exciting new ad formats designed to help brands stand out and connect more deeply with users. One of the highlights is “Logo Takeover,” which places a brand’s logo right alongside TikTok’s when users open the app for instant impact. The new “Prime Time” format lets advertisers run three consecutive ads within a 15-minute window during high-activity moments like live events. TikTok is also launching “Top Reach,” which combines TopView and TopFeed to deliver maximum visibility across the app. On top of that, new tools like “Pulse Mentions” and “Pulse Tastemakers” help brands join trending conversations and collaborate with creators in a more natural way.

Instagram tests links in post caption, for paying users 🤑

After years of demand, Instagram is beginning to allow links in post captions. For now, only Meta Platforms Verified subscribers can use the feature, with a limit of 10 links per month during testing. It’s restricted to professional creator accounts, which is a deliberate choice of Meta. Firstly, because it will boost the revenue of Meta Verified, but also because Instagram has been averse to links in captions as they believe it would transform the function of the platform.

Instagram is testing comment editing 🖌️

Instagram has been testing a new feature in the comments for a number of users. They are testing the ability to edit comments after posting. Meaning, that besides the reply, like and share to threads feature, users can now edit their own comments. This feature has been available for a while on platforms like X and Youtube. If rolled out for all users, typos can be changed in seconds!

TikTok Symphony  🔥 

TikTok Symphony is an exciting AI-powered creative tool that helps brands quickly turn ideas into engaging TikTok-style videos. It uses generative AI to create and adapt ad content that fits naturally on the platform. Marketers can easily produce multiple variations, test ideas, and optimize performance in real time. This makes content creation faster, simpler, and more scalable than ever. Overall, Symphony helps brands unlock more creativity and make their ads more dynamic and impactful.

Youtube Voice Replies available for all creators 🎵

The new update on Youtube enables all creators now to respond to comments under their videos with a voice reply, with their own voice. This can be done through the Youtube app or Studio Mobile app. The voice note can create a more personal connection between the creator and its audience.